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About Us

At Motorcycle Land, we are passionate about motorcycles. For more than 40 years, we’ve channelled this passion into helping a huge range of customers get the best bikes at the best prices.

Having first opened our doors in 1972, Motorcycle Land has grown to become Ballarat’s most respected motorcycle shop. Our friendly team is known for our experience and knowledge about all types of motorcycles, and our loyal customers trust our valued opinion.

In our impressive showroom on Howitt Street in Ballarat, we stock a great range of motorcycles from market leaders Honda and CFMoto. We also stock an ever-changing choice of used motorcycles for those looking for a pre-loved bike at a great price.

Helping you find and maintain the perfect motorcycle

Motorcycles aren’t a one-size-fits-all commodity. Every person is different, and wants different things from their bikes. At Motorcycle Land, we help all sorts of motorcycle enthusiasts to find the perfect bike.
People come to us for:

  • Off-road – competitive and recreational motorcycles
  • On-road – touring, commuting, scooters, cruiser and classic motorcycles
  • Farm – ATVs, SSVs and AG bikes
  • Kids’ mini bikes
  • Adventure touring
And they keep coming back.

Motorcycle Land is also known and trusted for our service centre. Our state-of-the-art workshop has the latest equipment and gear to ensure that your motorcycle is always performing at its peak.

Contact Motorcycle Land today to find your perfect bike.